About Finaya
Your homeownership marketplace
Buying, selling, financing and owning a home, in one place — guided by Naya, with your own agent and lender or ours beside you at every step.
- Patents
- 4Foundational patents in place.
- Where
- NationwideIn market across the country, and growing.
- Go-to-market
- B2B2CThrough partners who bring the marketplace to their own audiences.
The marketplace
Built around the customer, not the providers
Finaya is one platform for buying and selling a home, the mortgage, and the services around them, backed by a marketplace of on-demand agents, loan brokers, lenders and service providers.
The industry is built around the providers: manual processes, a separate piece for every step, and a sale that ends at closing. Finaya is built around the customer instead — digital, automated where it helps, and a relationship that carries on after the keys change hands.
It starts with education and tools, especially for first-time buyers and underserved communities, and with the complicated parts made simpler, so that owning a home reads as one journey rather than six separate ones.
The company
Built by people who have run this before
The core team brings technology, AI, lending, real estate and customer experience from companies including Amazon, Expedia, Microsoft, Stewart and Wells Fargo.
With four foundational patents and relationships with fintech and proptech partners in place, Finaya is in market nationwide and growing as more customers and partners come on board.
Who it is for
One marketplace, three sides
Finaya's main route to market is B2B2C: content publishers, media sites, blogs and influencers offer the marketplace under their own name, and bring it to the people who already read them.
For buyers, sellers and owners
Education, tools and conversational guidance that make each step of owning a home simpler.
For agents and lenders
High-intent customers and simpler workflows, in a marketplace built to work with real estate and mortgage.
For service providers
Insurance, title, closing, inspection and home-services partners meet homeowners at the moment they need them.